I heard there was I new restaurant in town. So as I was walking past I popped in. It looks nice, very cosy, I noticed they had a web site, I asked for a card, they didn't have one!! Okay write it down on some paper. That was when the owner appeared. "Good Luck with your new venture" I said. "I see you are sorted with a website" "Yes it's nearly up." he replied. "How about google" my next question "page ranking which page are you on." .. " yeah page 1 top of the page", well that's possible I heard this place was opening a few months ago, get the site going asap, straight onto the seo and by opening day you may have got yourself a running jump. Start your mailing list from day one. (If you know what you doing.)
Then he said the fatal words "My friends doing it, he does the forensics" that's what they do after a crime. I vaguely knew the guy but he didn't like the fact that I was selling. He thought I was just another web designer on the make. I've done web design ( I'm crap) SEO that's a different matter. Got home and looked at his site. Nice Page with (site coming soon notice). Looked at the keywords (lime tree kitchen lewes, east sussex, bistro , restaurant !!) oh dear, did a google search (No trace) did a backlink check (1 backlink) yes forensics was the right word.
Sorry mate I'm on page1 no3 in the non paying area of Google... me against hundreds of hosting companies.... Never do important business with friends or family you never have full control.. and you just wasted 3 months of the SEO time.. never mind here's 100 free links. With some keywords people might search for Where to eat in Lewes
I meant it when I said "Good Luck with your new venture." however there is more to running a business than having good luck! Having honest and open conversations with people is part of it too. Mister "top of the page on Google" because it would be so difficult to find out if that was true or not.......
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