unlimited web hosting site relaunch

2 years unlimited bandwidth hosting deals just £20. The re-launch of one of our unlimited web hosting site caused a slight dip in conversions(sales). The new site was a radical change from the previous one which had healthy sales but lacked the scalability so demanded by Google. It was a html based hosting theme (purchased from template monster) a new wordpress site was required. However some of our key conversion points dropped of the map and proved costly. So note for future. List conversion points and carry them forward.